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Sensational Letters and Effective Questionnaires
Jim Prigg

Wouldn’t it be great, if you had your very own templates of sensational letters and effective questionnaires created specifically for the financial services profession? Well it is here ready for you to use now!

ISBN 978-0-9803835-0-8
Successful Presentation Skills
Andrew Bradbury

An excellent book for those involved in the sale of advice and intangibles. Written with a strong practical bias for people in the field, who live and die on their presentation skills.

ISBN 0 7494 4560 2
Selling to Anyone Over the Phone
Renee P. Walkup with Sandra McKee

Every body uses the phone as a sales medium. This is one of the easiest to understand books I have ever read in learning to master the fundamental connection skills of the phone

ISBN 0-8144-7284-2
How I Raised Myself from Failure to Success in Selling
Frank Bettger

An absolute must read. This book is timeless. It produces the raw sales process and shows the parts that sales people can control. The section on lead generation management should be mandatory reading for every sales person.

ISBN 0 434 11159 7
The Feldman Method
Andrew H. Thompson
Farnsworth Publishing Company Lynbrook New York

If you can sell insurance you can sell anything. The wonderfully simple questioning skills of Feldman are unique in the sales process.

Catalogue card number 70-92025
Advanced Selling Strategies
Brian Tracey

Brian puts it all together. He tells sales people to be proud of what they do, be enthusiastic and never stop learning. As good a book on sale as you will ever read.

ISBN 0-671-86519-6
Selling to VITO (the Very Important Top Officer)
Anthony Parinello

How often have you been afraid, intimidated or never had the courage to front the decision maker? Parinello’s book takes away the mystique and puts any sales person in the ascendancy on this ever-present part of sales mythology.

ISBN 1-55850-386-2
How to Master the Art of Selling
Tom Hopkins

Hopkins book has stood the test of time for both tangible and intangible sales. The index in this book lets you dial an instant solution with immaculate ease

ISBN 0586 05896 6
Secrets of Closing the Sale
Zig Ziglar

Ziglar’s ability to take complex issues and break them down into bite size, understandable parts of the sales process are legendary. A great read with lots of simple illustrations, scripts and easy to implement ideas.

ISBN 0 425 08102 8